About

Hi, I’m Liesbeth. After more then 15 years still very much in love with everything that has to do with communication, food and retail. Very experienced in advertising. Mostly copy. Sometimes art. Often also creative director, a one woman team or one woman agency (with the help of my lovely network off course). More and more experienced in writing columns about my life around food. Buy Amsterdam based newspaper het Parool any wednesday and you’ll read what I mean… Always happy to have a coffee and talk about how I can contribute to your agency / brand / medium / platform / planet / cookbook. Just call or drop a line…

 

 

Liesbeth Maliepaard
Amsterdam, the Netherlands
Tel: +31 6 520 45 512
Email: liesbeth.maliepaard@gmail.com
Website: http://www.liesbethmaliepaard.com

Nationality: Dutch
Education: Graphic Design – Arts Academy Utrecht

Career
Aug. 2012 – Current … Freelance
2006 – 2012 ……………. Creative Director/Co-Owner Nieuw
2005 – 2006 …………… Copywriter Y&R Amsterdam
2004 – 2005 …………… Freelance
2002 – 2004 …………… Copywriter DDB Amsterdam
2000 – 2002 …………… Copywriter BCC/Y&R Amsterdam
1999 – 2000 ……………. Art Director Roorda
1995 – 1999 …………….. Jr. Art Director Het Hoofdbureau Amsterdam

Experience
Fast moving
Mc Donalds
Danone (dairy products)
Friesche Vlag (dairy products)
Perfetti van Melle / Klene (candy)
Mona (dairy desserts)
Weight Care (slimming products)
Slankie (low fat cheese spread)
Fristi (dairy drink for kids)
Céréal (health food)
Van Gilse (sugar)
Lassie (rice)

Piramide (biological tea)

Natural Temptations (biological tea)

Fast moving (non-food)
VSM (homeopathic medicines)
Dove (face-, hair-, and body care)

Automotive
Audi
Mercedes-Benz

Durables
Sony (consumer electronics)

Retail

Zeeman Zeeman Zeeman!

V&D

Bijenkorf
America Today (fashion)
HEMA (department stores)
Hans Anders (opticians)
Vomar (supermarktets)
Super de Boer (supermarktets)
Albert Heijn (supermarktets)
Wehkamp (online department store)
BCC (domestic appliance stores)
Mc Donalds
Schiphol (airport shopping centre)
C&A (fashion)

Leisure
Adformatie (magazine)
International Herald Tribune (newspaper)
MTV Networks
Nickelodeon
Talpa (TV network)
Sanoma / Flow Magazine, KRO Magazine
Radisson SAS (hotels)

Financial services
Spaarbeleg (saving / investing)
SNS Bank (banking)
Zilveren Kruis Achmea (insurances)

Services
KLM
Dactylo Uitzendbureau (agency for temporary work)
Yacht (secondmend and recruitment)
Eneco (energy company)

Non-profit/Government
SpoorwegmuseumDutch Public Broadcasting (NPO)

KRO-NCRV

Postbus 51/ Nationale Ombudsman (Dutch Ombudsman)
Hoofdbedrijfschap Ambachten / De Schoonheidsspecialist (Beauticians)
Plan (NL)
Greenpeace

Reumafonds (Rheumatism Fund)

B to B
Abbott Diabetes Care

Awards
EUROBEST
EFFIE
SAN ACCENT
ADCN, several nominations
LOEKI, several nominations

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